Eco — Narrative

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  • makes 3% off your money.
  • When you put money in your bank... (The following is simplified for educational purposes.)
  • it's easy to forget it doesn’t just sit there
  • They loan it out to someone else
  • whom they charge 3% interest
  • while giving you almost nothing back.
  • Your money is actually loaned out to several parties...
  • ... who all get similar deals
  • because the banks can only win when you lose.
  • The result is that no matter what you do
  • you're always losing money. Even when you're doing nothing.
  • Even worse, you're charged a fee every time you do anything.
  • They charge you for the privilege of loaning out your own money with...
  • Transfer fees...
  • Overdraft fees...
  • … and overdraft protection fees
  • Inactivity fees
  • Excess activity fees
  • ATM fees
  • Foreign transaction fees
  • Paper statement fees
  • Lost card fees
  • And finally, to add insult to injury…
  • Monthly “convenience” fees.
  • You may think using your credit card is free
  • but every time you swipe your card
  • middlemen take their cut
  • when you buy online, Facebook and Google take a piece
  • while interchange fees go to card networks and banks.
  • You don't see these fees because they're covered by merchants
  • but you're still paying for them.
  • And every other financial app you use does it too
  • which is compounded by what hurts the most...
  • Having your financial life spread out in a zillion places...
  • Making it impossible to keep track of your money...
  • Making it impossible to make informed financial decisions...
  • Which leads to the stress that comes with knowing you're not doing what you should be...
  • It's chaos.
  • And then there was Eco.
  • Eco helps you #takeyourcashback
  • and puts your money back to work for you.
  • Earning 2.5% APY Rewards on your balance... and Eco Points.
  • Every time you spend at the places you use most — Uber, Amazon, and more...
  • you get 5% cashback. And Eco Points.
  • Every time you spend with your Eco Card
  • you get even more Eco Points.
  • You even get Eco Points
  • every time you pay your bills.
  • And even when you're doing nothing
  • Eco is still working for you
  • compounding the